Exterior Jako before entering the VFB Stuttgart

Sportswear manufacturer Jake wants to extend a media report to expand its financial commitment to the VfB Stuttgart. The company, based in Mulligan in the Hohenlohekreis, wants to acquire Stuttgart Dating and Stuttgart News, according to a slight more than one percent of the shares in the outstayed professional division of Swabia. The CFB would contribute around four million euros.


The agreement should also be linked to an extension of the delivery contract valid between Stuttgarten and Jake since the 2019/20 season – and then give the club in the coming years then further revenue in millions. Jake cracked in 2018 for the first time in the company’s history 100 million euros annual turnover. According to its own statement, the company equips more than 100,000 clubs in more than 50 countries. From the Bundesliga Bayer Leverkusen (since 2016/17) can be found among the clubs.

In order to sustainably strengthen its base, CFB has been in conversations about possible share purchases for quite some time, CFB Board Chief Thomas Hitzlsperger is quoted by the leaves. On June 2023, the CFB is in very partnership talks with Jake to continue and expand the previous successful partnership in the long term, the 39-year-old.

An official confirmation of the allegedly planned entry of Jake as an investor in the AG, however, there was not yet on the part of the VFB.

In 2017, Daimler AG hosted 11.75 percent of the shares in VfB Stuttgart 1893 AG as an anchor investor and transferred 41.5 million euros.

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